The eyewear industry just about went into a tizzy when Meghan Markle stepped out in a $750 pair of sunglasses from Britain’s Linda Farrow. She was seen in early August wearing them while attending a friend’s wedding. Within hours of her photo trending, Linda Farrow was on its way to selling out.
So, you want to be like Meghan. What you do? Do you drop more on a new pair of sunglasses than you paid for your flat-screen TV? Maybe. But if you are the kind of person who cannot justify that high a price tag, Meghan Markle’s look may be out of reach. Or is it? Actually, it’s not. It is possible to be both trendy and inexpensive at the same time.
The Allure of Brand Names
The first thing to understand is the allure of brand names. The idea of getting what you pay for in retail is legitimate, but only to a certain point. There comes a point in which the quality of a given product is not necessarily better than one that costs half as much. There comes a point when a high price tag is only the result of branding.
This is the case in the eyewear industry. Sunglasses are especially sensitive to the allure of brand names. Just ask sunglass Distributor Olympic Eyewear. They should know. They are an eyewear designer that creates and sells affordable sunglasses to compete with the most expensive brands. They know what they are doing, too. Olympic Eyewear has been at it for more than a decade now, and they are one of the largest distributors of sunglasses in the U.S.
Shop with an Open Mind
Finding the right sunglasses that match your vision of trendiness require shopping with an open mind. That’s the second lesson here. Never go in search of a new pair of sunglasses having already made up your mind about what you’re going to buy. You might not find exactly what you’re looking for. You might leave your house with one idea and find something completely different you cannot help but fall in love with.
Keeping an open mind gives you so many more choices. You will discover that you don’t have to drop $350 on one brand name when there is an Olympic brand that looks nearly identical but sells at a fraction of the cost.
Look in the Right Places
You’re almost ready to go out and practice being simultaneously trendy and cheap. But there’s one more lesson to learn: you need to look for new sunglasses in the right places. This is where so many people fail in their pursuit of affordable eyewear. They head right to the mall and the very same boutique they spent a fortune at last year. Don’t do it.
The sunglasses you’re after probably aren’t in that high-end boutique. And even if they are, the boutique’s less costly inventory is not going to be all that extensive. They want you to spend the big bucks on the big brands.
No, you’re looking for mainstream shops and boutiques that cater to middle-class families and singles. You are looking for pharmacies that stock both low-end and middle-of-the-road sunglasses. You are looking for online retailers with an extensive selection of brands you’ve never heard of. These are the places where the truly wonderful pieces are found.
All the best to Meghan Markle and everyone else who bought the Linda Farrow shades she was spotted wearing. They have the money to spend. For the rest of us, companies like Olympic Eyewear make it possible to be trendy and still be cheap.